Lead generation, in short, is locating people who could be potential customers and users of your service or product, and moving those people towards your ultimate sales point. This field of business has undergone massive changes with the advent of the Internet and digital marketing. With all the contradictory information flying around, it can be hard to know where to even get started. SGV Consulting can help you with this. We’re familiar with the strongest methods for generating leads for your business via a number of different digital marketing techniques. And while numbers are important when it comes to leads, not every lead is made the same – we can help deliver to you strong leads with high conversion into sales.
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Search Engine Optimization
If you’ve been anywhere remotely near digital marketing in the last decade, you’ve certainly heard of SEO. SEO is crucial when it comes to generating leads for your business. Strong SEO on your webpage will cause more and more of your target viewers to see your site appear in their search results. Effective SEO in the ads you place will lead to stronger ads that result in an increased number of clicks - and more leads. When you bring your SEO needs to SGV Consulting, our approach will feature keyword research and optimization, empowering you to target the exact niche that your product or service is designed for – no more and no less. |
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Lead Generation Through Social Media
There’s no way around it: today, your business presence is absolutely incomplete without a healthy and strategic social media marketing plan. But there’s lots of different ways to tackle social media – and most of them aren’t that effective. Rather than getting dragged down a rabbit hole trying to figure out how to best leverage social media for your business, let SGV Consulting advise you on the best ways to proceed. With our consulting, you’ll save time and money, and avoid frustration and dead-ends in your social media efforts. Get in touch with our web consultants today to learn more about generating leads from social media. |
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Lead Generation Through E-mail
Marketing and lead generation via e-mail is one of the oldest and most reliable practices in the digital marketing field. E-mail may not sound quite as sexy or cutting-edge as using social media like Facebook, YouTube and Instagram, but it should never be underestimated as a potential source for leads. In particular, e-mail marketing can help you identify strong leads that have real interest in your product or service and have a good likelihood of turning into sales. Just like with social media, there are many potential avenues through which e-mail can be used to generate leads. One common example is capturing emails or other pieces of contact information through a compelling and relevant offer on you webpage. |
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Lead Generation Through Content Marketing
A very effective way of getting leads is by providing prospective customers with some value up front to demonstrate that your product or service can be helpful to them. This can often come in the form of free content on your website that serves both to draw customers in as leads, and beyond that to help convert those leads into sales. Posting useful information on your site and social media (without giving away too much!) will attract eyes to what you’re selling. And there’s no need to create this content yourself these days – we can advise you on how to popular your pages with material with minimal expense and time investment. And of course, that’s without compromising on quality. When all that content is further seeded with keywords for SEO, your lead generation strategy will be well on its way towards growing your business. |
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