Search engine optimization, a.k.a. SEO for short, can seem a bit mystical from the outside looking in. It’s a field that has its roots from the Internet’s first boom, yet SEO practices evolve continuously and rapidly, to the extent that it can be difficult to keep up with the latest developments in the SEO arms race. That’s where SGV Consulting can help you. Simply put, SEO is no more than designing your website, ads and content so that people who may become your customers can easily find you when they perform a search. But the devil is in the details, and we specialize in the nitty-gritty business of improving your SEO.
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Effective Keyword Strategies
Even a beginner to SEO will know that the practice is all about keywords, keywords, keywords. And there’s truth to this, keywords are a cornerstone of strong SEO strategy. However, you can’t just scatter dozens of somewhat relevant keywords all over you website and see if any of them stick. It is crucial to perform keyword research relating to your business and the product and service you sell. SGV Consulting is well-acquainted with performing exactly this type of research with any and all types of client. We know the best way to rank your business’s website from the perspective of the potential customer, rather than from the business owner’s point of view. |
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Targeting Your SEO
SEO’s basic function is to get your website listed near the top of search results, driving traffic to your website. That’s great and all – but all traffic is not created equal, nor is quantity of traffic the most important thing when it comes to SEO. The most important thing, is that your SEO hits the exact niche that will lead to sales for your business. Meaning, the quality and specificity of your traffic is more important than raw numbers. SGV Consulting can help you identify and target the precise demographic of searchers who you need to help your business. |
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Offering Relevant Content
One important way to both improve your site’s SEO results and to engage searchers once they click through to your website, is by having interesting and relevant content on your website that pertains to the searchers’ pain points. Some business owners try to do this all themselves, which is typically a recipe for underwhelming results. You have better things to do with your time, and this type of content writing and production is typically better handled by specialists. We can facilitate the population of your website with relevant, engaging content that will draw users to your website and keep them there after they’ve arrived, so they can discover the product or service you’re selling. |
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Tracking the Performance of Your SEO
One SGV Consulting has helped you get your website and business search engine optimized, you’ll be in a great position to start leading new customers towards your product and services. But SEO is not a static, one-and-done affair. Strong SEO performance depends on ongoing monitoring, tweaking and support of all the facets listed above. It’s never as effective as it can be the first time around – experimentation and testing are part and parcel of developing the strongest SEO possible. SGV Consulting will work together with you to form a clear vision of what your SEO needs are, and we will make sure you get there through tracking, monitoring and careful adjustment of your SEO variables. |
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