The social media marketing revolution has irreversibly changed the face of digital marketing. For a modern business owner, this is a great thing to hear. In the past, the ability of businesses to advertise and market their products relied on either massive budgets for widespread, minimally targeted audiences, or else being limited to local advertising. That’s all changed now, with the advent of social media marketing. However, despite the ease with which you can engage with social media marketing, it’s very easy to go astray with time and money without seeing any results. SGV Consulting has seen it all when it comes to social media and we can help you avoid pitfalls and common mistakes.
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Choosing the Right Social Media for Your Business
Before launching into social media promotion, you need to decide which social media platforms your brand should be focused on. It’s easy to say “all of them” but that’s not always the right solution. Careful, close research into your desired audience can reveal which social media sites they’re usually found on – it can vary quite a bit depending on demographics. Some sites like Facebook are crucial enough that any business should have them, but what about Pinterest? Or Reddit? These sites would be a waste of time for some businesses, but core for others. SGV Consulting can advise you on all the options to make sure you’re focusing time and efforts on the places most likely to give you a good return. |
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Creating a Social Media Strategy
SGV Consulting has a successful track record of helping businesses develop a strategy for social media behavior and content that helps create, engage and retain an audience that is interested in your products and services. There’s countless different options when it comes to what type of material and content you want to share, and an aimless, scattershot approach will always fall second place compared to a tactical, well-considered strategy. If what you post isn’t interesting and engaging to your audience compared to other accounts they follow, you’ll lose followers and subscribers that could have been turned into sales. But at the same time, if you flood your followers’ feed with posts you’ll become a nuisance to them, which is obviously the last thing you want. Walking this line is the key to social media marketing success. |
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Scheduling Your Social Media Posts
It’s key to make sure you posts come regularly and consistently instead of in sporadic spurts of large doses followed by times of silence. Consistency above all. Users of social Internet platforms tend to be easily distracted by new things, so it’s important to jog their memory and remind them that your business exists on a regular basis. Research can also be done to determine details about the social media behaviors of your target audience, such as when they’re most commonly online and using social media – that way you can schedule your posts for when they’ll be seen by the eyes you need on them. All of this is the bread and butter of SGV Consulting – we’re social media experts. |