Nowadays there’s countless tools for developing websites – gone are the days when every business needed a technical team to have their online presence up and running. Just about anyone can get a website online, but making that website into an effective tool for your business goes far deeper beyond the surface level. The difficulty has changed from what was before a technical hurdle, to a challenge involving a thorough understanding of what it takes to create a website that can quickly and efficiently transform clicks on your ads and website links, into customers and sales for your business.
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Simple and Responsive
Today’s website design philosophy is that of simplicity and effectiveness. A business website shouldn’t overwhelm a visitor with needless flashiness, bells and whistles. Navigation of your website should be fluent, eyes on your website should always be drawn to specified pages and sections that are the most important. A website that is slow to load will drive people away before they’ve become engaged with your product or service. Not only that, but your website should be optimized for both desktop and mobile devices, given that more traffic than ever before is coming from mobile devices. At SGV Consulting, we can do all of this for you. We guarantee you a website that is beautiful to the eye while carefully directing the users towards your point of sale. |
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Your Landing Page
More than any other aspect of your website, the landing page is crucial for retaining the interaction of a person who visits your website. When a searcher clicks on your search result or advertising link, the next thing they see will be your landing page, and it is at this point that they make the decision to continue, or to click back to where they came from. Winning this little battle will make a huge difference to gaining customers through your website. We can help you design an effective landing page that hooks the viewer, effectively communicates what it is you can offer them, and steer them closer to become a sale for you and your business. |
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Engaging Content
One of the many effective ways to leverage your website for your business is to provide useful and relevant content for searchers who come across your site. Not only does this help with search engine optimization, but by providing value to viewer through content, they will stay on your website to explore what else you can offer to them. The kind of content you should consider is material that is relevant to the paint points that your product or service solves. This material can also contain SEO optimizations such as keywords to help your website’s search engine result placement. SGV Consulting can advise you on every step of this content development process. |
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Tracking and Analytics
It’s key to be on top of analytic tools for your website from the very start. There are a variety of ways to monitor and measure how effective your website is, in addition to chronicling the behavior patterns of visitors who have entered the site. This information is invaluable when it comes to making tweaks to improve the performance of your website. With proper analytics you can identify which pages and areas of your site are drawing the most attention and views, and which are losing the attention of your potential sales. |
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